SEO and Marketing

• View What’s Search Engine Optimization (SEO)? Post

• Date

  January 15, 2024Updated January 29, 2024

  What’s Search Engine Optimization (SEO)?

  Excerpt

  What is SEO? SEO, or Search Engine Optimization, involves optimizing a website’s technical setup, content relevance, and link popularity to make its pages more easily discoverable, relevant, and popular in response to user search queries. This ultimately leads to better rankings on search engines. Search engines advise implementing SEO strategies that improve both the user’s […]

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• View Why your current SEO approach isn’t enough. Post

• Date

  February 11, 2017Updated January 29, 2024

  Why your current SEO approach isn’t enough.

  Excerpt

  Customers are more empowered than ever before. Technology and connectivity have completely changed our lives, especially in terms of how and where we spend our money. This has also led to a power-shift, where people have almost total control of what they see and experience online. This is in turn “causing havoc” for businesses and […]

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