Google

• View What’s Search Engine Optimization (SEO)? Post

• Date

  January 15, 2024Updated January 29, 2024

  What’s Search Engine Optimization (SEO)?

  Excerpt

  What is SEO? SEO, or Search Engine Optimization, involves optimizing a website’s technical setup, content relevance, and link popularity to make its pages more easily discoverable, relevant, and popular in response to user search queries. This ultimately leads to better rankings on search engines. Search engines advise implementing SEO strategies that improve both the user’s […]

  Continue reading →

• View Facebook, Not Google, Is Now the Top Referral Source for Digital Publishers Post

• Date

  August 25, 2023Updated January 25, 2024

  Facebook, Not Google, Is Now the Top Referral Source for Digital Publishers

  Excerpt

  As the industry leaders, Facebook and Google seem to be locked in eternal struggle for supremacy. Over the last number of years one of the main areas of contention between the two has been driving referral traffic. However, it’s not simply about top market share, it’s a contest between social referrals and search engine referrals. […]

  Continue reading →

• View Why your current SEO approach isn’t enough. Post

• Date

  February 11, 2017Updated January 29, 2024

  Why your current SEO approach isn’t enough.

  Excerpt

  Customers are more empowered than ever before. Technology and connectivity have completely changed our lives, especially in terms of how and where we spend our money. This has also led to a power-shift, where people have almost total control of what they see and experience online. This is in turn “causing havoc” for businesses and […]

  Continue reading →