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• View What’s Search Engine Optimization (SEO)? Post

• Date

  January 15, 2024Updated January 29, 2024

  What’s Search Engine Optimization (SEO)?

  Excerpt

  What is SEO? SEO, or Search Engine Optimization, involves optimizing a website’s technical setup, content relevance, and link popularity to make its pages more easily discoverable, relevant, and popular in response to user search queries. This ultimately leads to better rankings on search engines. Search engines advise implementing SEO strategies that improve both the user’s […]

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• View Facebook, Not Google, Is Now the Top Referral Source for Digital Publishers Post

• Date

  August 25, 2023Updated January 25, 2024

  Facebook, Not Google, Is Now the Top Referral Source for Digital Publishers

  Excerpt

  As the industry leaders, Facebook and Google seem to be locked in eternal struggle for supremacy. Over the last number of years one of the main areas of contention between the two has been driving referral traffic. However, it’s not simply about top market share, it’s a contest between social referrals and search engine referrals. […]

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• View How to Leverage Social Media for SEO: Link Building Post

• Date

  August 25, 2023Updated January 25, 2024

  How to Leverage Social Media for SEO: Link Building

  Excerpt

  Exploring the myriad of ways social networks can be utilized in your link-building efforts. I recently asked a room of experienced marketers how they thought social media marketing could assist their SEO efforts. The answers were more or less what I had expected to hear: Social media helps foster relationships, which in turn helps build […]

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• View Pros and Cons of Premium Website Templates... Post

• Date

  July 27, 2023Updated January 25, 2024

  Pros and Cons of Premium Website Templates...

  Excerpt

  Advantages of using Website Templates What you see is what you get. With a readymade website template, you don’t have to imagine what the finished product will look like, whether the web developer you’ve chosen has understood your requirements, whether your website will have to go through several changes and iterations before you’re satisfied with […]

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• View Are Website Builders Actually Free? Post

• Date

  June 25, 2023Updated January 25, 2024

  Are Website Builders Actually Free?

  Excerpt

  The majority of website builder brands offer a free account which allows users access to the basic features and building tools. A handful of website builders provide a limited trial period to allow users to get comfortable with the service before paying for the subscription – these are generally the more complex and sophisticated website […]

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• View Google My Business Profiles Start Ranking In Non-Branded Searches Post

• Date

  February 20, 2023Updated January 29, 2024

  Google My Business Profiles Start Ranking In Non-Branded Searches

  Excerpt

  Google’s Knowledge Graph and use of Google My Business appears to have taken a step forward in understanding search entities this week as business profiles are appearing in the sidebar for keyword based searches. It used to be the case that Google maps would appear in the side bar for location based searches such as […]

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• View Why your current SEO approach isn’t enough. Post

• Date

  February 11, 2017Updated January 29, 2024

  Why your current SEO approach isn’t enough.

  Excerpt

  Customers are more empowered than ever before. Technology and connectivity have completely changed our lives, especially in terms of how and where we spend our money. This has also led to a power-shift, where people have almost total control of what they see and experience online. This is in turn “causing havoc” for businesses and […]

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