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Facebook, Not Google, Is Now the Top Referral Source for Digital Publishers

As the industry leaders, Facebook and Google seem to be locked in eternal struggle for supremacy. Over the last number of years one of the main areas of contention between the two has been driving referral traffic. However, it’s not simply about top market share, it’s a contest between social referrals and search engine referrals.

Paul Hersh

in Facebook

August 25, 2017Updated August 25, 2017

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How to Leverage Social Media for SEO: Link Building

Exploring the myriad of ways social networks can be utilized in your link-building efforts.

Paul Hersh

in Facebook

August 25, 2017Updated August 25, 2017

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Pros and Cons of Premium Website Templates...

Advantages of using Website Templates What you see is what you get. With a readymade website template, you don’t have to imagine what the finished product will look like, whether the web developer you’ve chosen has understood your requirements, whether your website will have to go through several changes and iterations before you’re satisfied with […]

Paul Hersh

in Premium Website Templates

July 27, 2017Updated July 27, 2017

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Are Website Builders Actually Free?

The majority of website builder brands offer a free account which allows users access to the basic features and building tools. A handful of website builders provide a limited trial period to allow users to get comfortable with the service before paying for the subscription – these are generally the more complex and sophisticated website […]

Paul Hersh

in SEO and Marketing

June 25, 2017Updated June 25, 2017

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Web Browsers Change Handling of Non-HTTPS Websites

Web browsers have changed the way they handle non-HTTPS websites, and more changes are on the way. If you already have our Whole-Site SSL add-on, you’re covered. Otherwise, read on to see how these changes affect your website, and what to do about it.

Paul Hersh

in Google

May 9, 2017Updated May 9, 2017

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Why your current SEO approach isn’t enough.

Customers are more empowered than ever before. Technology and connectivity have completely changed our lives, especially in terms of how and where we spend our money. This has also led to a power-shift, where people have almost total control of what they see and experience online. This is in turn “causing havoc” for businesses and […]

Paul Hersh

in Google

February 11, 2017Updated February 11, 2017

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How Google Search Works in 2016

Infographic shows how search works, from the perspective of a content creator, starting with their content & following it through the indexing & ranking process. As users have shifted to mobile devices, the limited screen size of the devices have pushed search engines to squeeze out & displace publishers with their own self-hosted information in […]

Paul Hersh

in Google

February 17, 2016Updated February 17, 2016

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Google Webmaster Tools Search Appearance Overview

Google Webmaster Tools Search Appearance Overview tutorial explains the importance of search snippets. This blog/article is a short introduction to Search Appearance Overview insights in Google Webmaster Tools. This article on Google Webmaster Tools is a great way to understand the inner working of basic on page optimization and also how your website may show […]

Paul Hersh

in Google

October 9, 2015Updated October 9, 2015

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Google Begins Rolling Out Its Latest Algorithm Update – Google Panda 4.2

Google’s Gary Illyes has confirmed that Google started rolling out Panda update version 4.2 last weekend, affecting 2–3% of queries. Google algorithm updates always rouse a storm on the internet community as they directly affect website rankings. The latest such refresh is Google Panda 4.2, which began on 18th July, 2015. However, the rollout is […]

Paul Hersh

in Google Algorithm Update

July 25, 2015Updated July 25, 2015

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Google Panda Update: Everything We Know About Panda 4.2

Too late for new changes… Unfortunately, once Google begins rolling out one of these updates, it is too late to apply changes that will have any effect during the rolling out phase period. As we have seen previously, these updates have a cut-off date and any changes made after this date will be applied to […]

Paul Hersh

in Google Algorithm Update

July 25, 2015Updated July 25, 2015

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